http://www.megantremelling.com/case-studies daily 0.75 2017-01-23 https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/56539b9ce4b06b2f3ab391cb/1448319905632/ Case Studies EXPERIENCE DESIGN We created final prototypes that considered texture, color, and material to augment the experience of receiving news and conversations from close friends and family.   https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/564bcaeae4b06f49e66163f6/1447807729056/ Case Studies PROTOTYPE TESTING We developed our first prototype – "The Cube" – with a screen on each side to perform a distinct function. We were curious if this would have higher value than a smartphone-based solution.   https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/56540f3ee4b0366ccd8b617b/1448398847999/ Case Studies USER INTERFACE DESIGN We committed to a "less is more" UI design. We decided to forgo social network integration, which would have been a distraction from connecting with your inner circle of friends and family back home. https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/56538f95e4b036d0d6da92af/1448316825977/ Case Studies DESIGN SPRINT We conducted research with users, mined the research for insights, and used an exercise developed by Google Ventures to rapidly generate concepts.   https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/5654d0d8e4b0d57bfa148295/1448399114606/Koti.141+Resize_No+Shadow.jpg Case Studies PRODUCT DESIGN Introducing Koti. It has a forward tilt to encourage family members to engage with it, and is audio-based so you can cook or fold laundry while you listen to the news. https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/56539af9e4b0ee71ac689d7c/1448319744252/ Case Studies MODELMAKING We carved foam blocks in the workshop to bring the concept to higher fidelity and to improve the product based on learnings from prototyping: 1) The screen needs to be easy to see and 2) There should be visual clues that this device is a portal to your home when you're far away.   https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/565e4e8ae4b0aca7d41ce088/1449021242638/ Case Studies CONCEPT TESTING Our first concept was a delivery service of fresh dinner ingredients within 30 minutes. We created a flyer and asked people if they would use and pay for our service. We heard, "Isn't this Blue Apron?"   https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/565e5185e4b0d50dfc8dc8c5/1449021854842/ Case Studies LEARNING FROM EXPERTS As amateur chefs ourselves, we took cooking classes and formed a partnership with a professional chef. We discovered that there are hidden chef insights. For example, did you know that a wooden spoon is the secret to a creamy and smooth sauce? We reveal this chef tip in our coq au vin multi-media recipe. https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/565e4e1de4b0a1cc6f5a1917/1449020963694/ Case Studies FINANCE & OPERATIONS We iterated on our operational, financial, and roll-out strategy to develop a product that was attractive to customers, but also realistic with a manageable initial investment ask. https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/5654d236e4b0f852d49f369b/1448399512964/ Case Studies CUSTOMER DISCOVERY We interviewed people about how they shop for food, cook, and use delivery services. We then combed through the findings for patterns and interesting insights.   https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/565f9859e4b0a09598e2b905/1449105552520/The+Cookery+Thumbnail.jpg Case Studies PITCH The Cookery is a fun and casual at-home culinary school that provides amateur cooks the skills, tools, ingredients, and confidence they need to own the kitchen for life. We successfully pitched to a panel of experienced entrepreneurs and investors. https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/565f93cbe4b0a69070fe095f/1449104346936/ Case Studies COMPETITOR ANALYSIS We differentiated ourselves from the many food delivery services by focusing on learning - a blend of a quality cooking school and the convenience of delivery.   https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/587457e5cd0f68919b1e83a0/1484019776373/ Case Studies ITERATION AHA, verynice, and external thought leaders went through three rounds of collaborative reviews and we iterated on the possible strategic directions, weaving in findings from user research.   https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/58744ff4d2b857064daafab2/1484017705461/IMAGE+1_+p1.ledger+section.jpg Case Studies VALUE AUDIT We conducted one-on-one interviews with experts close to AHA, AHA executives, and former heart patients. Our team sent out a survey to AHA employees. We also took to the streets and talked with 37 people to understand how they perceive AHA. We learned that there was very little connection between AHA and the beneficiaries of AHA's work.   https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/5874506b37c581a22ef2844b/1484017811066/ Case Studies EXPERT WORKSHOP We facilitated a two-day workshop with experts that brought a new perspective to AHA. For example, AHA stakeholders heard from the co-founder of a distributed philanthropy foundation, an investigator in cyber security, and an artist that creates participatory installations. We facilitated design thinking exercises for participants to develop ideas for new products and services.   https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/58795e36bebafbe8c69fee78/1484349054285/ Case Studies POSSIBLE STRATEGIC DIRECTIONS Our team synthesized the big ideas from the value audit and two-day workshop into fourteen possible strategic directions. To connect these ideas to the wants and needs of real people, we mapped AHA’s customers into groups based on reasons why they engage with AHA. We also analyzed AHA's customers by the framework of beneficiaries, funders, professionals, and consumers.   https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/58793fa229687f0bc4b0abe1/1484341171158/ Case Studies STRATEGIC PLATFORM We developed a future-focused strategic platform and presented new business opportunities that position AHA in the marketplace for revenue and impact growth. Today and in the future, AHA takes a systemic approach to health, democratizes science, and assures health data integrity. https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/587454e43e00be1e64a6513e/1484019192635/IMAGE+11-Edited.jpg Case Studies USER INTERVIEWS We conducted one-on-one user research interviews with individuals from customer segments that are key for AHA to understand for success in their new strategic directions. For example, we interviewed biohackers and learned that many people in this community are making scientific progress, but don’t know how to navigate regulations. We identified key opportunities where AHA is well-positioned to help and where there is potential for great impact.   https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/5874641dc534a5d144ef6887/1484022821600/AHA+Thumbnail.png Case Studies https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/56540a52e4b0141c1d6d91cc/1448348243446/The+Cookery+Thumbnail.jpg Case Studies https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/56540bcde4b0d39ff6ad4d66/1448348622009/Koti+Thumbnail_No+Shadow.jpg Case Studies http://www.megantremelling.com/welcome-1 daily 0.75 2015-03-23 https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/551072a8e4b03d8396419342/551072bce4b0f4baa9e99390/1427141309005/thai-basil-chicken-recipe.jpg Welcome https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/551072a8e4b03d8396419342/551072a9e4b0ce924f0265a5/1427141290026/DSC_8988.jpg Welcome https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/551072a8e4b03d8396419342/551072cae4b0f4baa9e993f4/1427141322666/loyd-grossmans-red-thai-curry-with-duck-and-pineapple.jpg Welcome https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/55109120e4b0d224ccb12695/55109131e4b0503efc1ade5b/1427149105766/mexican-food-010.jpg Welcome https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/55109120e4b0d224ccb12695/5510913be4b0f4baa9ea7344/1427149116062/01.jpg Welcome https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/55109120e4b0d224ccb12695/55109121e4b0d7df617b758b/1427149089841/02.jpg Welcome https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/550dc728e4b0e16a37286dbb/550dc7afe4b0293ab03feb33/1427139385740/fish.jpg Welcome https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/550dc728e4b0e16a37286dbb/550dc769e4b0293ab03fe9f9/1426966592520/Wok+Food.jpg Welcome https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/550dc728e4b0e16a37286dbb/55106caee4b05578a42554e8/1427140056431/Seared-Tuna-with-a-pistachi.jpg Welcome https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/5510938ce4b03d1f48541887/551093afe4b03d839642861c/1427149743164/download.jpeg Welcome https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/5510938ce4b03d1f48541887/551093a5e4b03d83964285d5/1427149733544/images.jpeg Welcome https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/5510938ce4b03d1f48541887/5510938de4b03d1f48541888/1427149709323/images+%281%29.jpeg Welcome https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/55109652e4b03d1f4854296f/5510966be4b0ce924f0367eb/1427150443435/images+%283%29.jpeg Welcome https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/55109652e4b03d1f4854296f/5510965de4b0e4cf57bcfa2f/1427150429650/cul_9grid_spring_pasta_workshop.jpg Welcome https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/55109652e4b03d1f4854296f/55109653e4b0ce924f036775/1427150419614/08.jpg Welcome http://www.megantremelling.com/thai-street-food daily 0.75 2015-03-31 https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/551b0602e4b0cd11d2513a41/1427834371122/ Thai Street Food https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/551b01cbe4b0ec87398321bd/551b0204e4b0e8edb329c70d/1427833352443/silk-thai-food.jpg Thai Street Food https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/551b01cbe4b0ec87398321bd/551b01cde4b0599f4c0086c7/1427833293598/DSC_8988.jpg Thai Street Food https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/551b01cbe4b0ec87398321bd/551b01e1e4b0f5016a1867c0/1427833314071/download+%281%29.jpeg Thai Street Food https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/551b01cbe4b0ec87398321bd/551b01f4e4b0da72b63acdeb/1427833334889/thai-stirfry.jpg Thai Street Food http://www.megantremelling.com/resume daily 0.75 2015-10-19 http://www.megantremelling.com/about daily 0.75 2017-12-27 https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/58804d7ccd0f68eb4eb59961/1484803462751/ About http://www.megantremelling.com/contact daily 0.75 2016-12-15 http://www.megantremelling.com/home daily 1.0 2017-01-19 https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/564d2d7ae4b0d233ed1ae70c/1447898491819/ Home https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/564d2d0de4b0d15965340838/1447898385436/ Home https://static1.squarespace.com/static/54f397f6e4b03e3d11f2b190/t/564d3069e4b0c92fb6f27f4f/1447899246467/ Home